Best Practices Address Entry

Best Practices for Address Verification at Point of Entry

Users abandon Web sites most frequently from registration or purchase pages when the process is not streamlined. Customers prefer the least amount of interaction with the page. Keeping the transaction simple is critical to avoid interrupting order momentum.

There are many possible variations, but simply put: Send CDYNE the postal address (when the user clicks submit to go to the next page, or when moving from the ZIP code field). If CDYNE returns the ZIP+4, the address is deliverable by the USPS and you can go forward without any user interaction. If CDYNE does not return the ZIP+4, have an error pop-up in place asking the user to check the address entered for mistakes (example below). This step is necessary if your company needs a guaranteed address for shipping.

EXAMPLE POP-UP:

You can set up the transaction to automatically flag the account if the address is not deliverable and the customer still wants to move ahead (choosing option 1 to “continue” in the above example, for instance). This action will help avoid any interference with the purchasing process.