CDYNE’s Demographics is a neighborhood-level segmentation system
built using various data sources in one combined database. By
classifying all U.S. neighborhoods according to consumers’
different stages of life and related income levels, it provides a
consistent framework to view customers at a neighborhood level. It
enables users to compare customers across their product mix, time, and
their enterprise. With high coverage, Demographics also enables users to
see differences in how U.S. neighborhoods spend time and money. This
turns raw data about customers into accurate, actionable information.
The Demographics Web service is ideal for customer profiling, online
personalization, telemarketing, collections and cross-selling
applications. Drawing from U.S. Census demographics and high quality
national consumer data, records can be appended with neighborhood and
household information to create "best customer" demographics and
identify prime prospects for cross-sell and up-sell opportunities.
Records may also be appended with telephone numbers to help detect fraud
and/or facilitate telemarketing. Additional data can also be added with
up-to-date business information, including SIC codes, type of residence,
and other neighborhood specifics. We have three levels of data
touchpoints available for our clients.
A majority of CDYNE's demographic information is derived from Census
Demographical ZIP+4 Neighborhood Level data.
This service is available for use in batch processing and as a
point-of-entry real-time Web Service.